Jennifer Jensen

Communications Consultant

Customer Service Done Well

Customer Service Done Well

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I have been seeing some customer service "faux pas" recently, which caused me to recall an email I received from Shutterfly about a special offer for new Moms. I thought it was a bit odd since I haven’t been a “new Mom” for about 14 years. I assumed it was just a promotional email that had been mis-targeted; certainly wasn’t offended. A day or 2 later, I received another email from Shutterfly titled, “We’re Sorry About Our Mistake”. The Chief Marketing Officer had written a letter to “me” ... Continue Reading

Catching your Customer's Eye

Catching your Customer’s Eye

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In this "bullet point" society, where people want to digest information as efficiently as possible, you need to up your visual currency!  If customers see a post with a lot a text, they might be tempted to scoot along.  Pictures, however, really draw interest which makes your content more likely to be read AND encourages a connection with your customer.  Incorporating photos that are more genuine, like the above of my Siberian Husky Piper, tend to be more appealing.  Perfect, studio quality ... Continue Reading

Reel them in with storytelling

Reel them in with storytelling

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Superbowl XLIX is coming up this Sunday, and the biggest draw for some is the super creative (and crazy expensive) commercials!  Have you noticed how the commercials that resonate provide an emotional connection?  It's like fishing, if you use the right bait, you're more likely to catch the fish you want.  If you don't, your outing won't be terribly memorable and you'll go home with an empty boat. Think about the Budweiser commercial last year, "Puppy Love".  The puppy and horse develop a ... Continue Reading